Showing posts with label E-commerce. Show all posts
Showing posts with label E-commerce. Show all posts
Let's face it, there's every reason in the world to shop online. The bargains are there. The selection is mind-boggling. The shopping is secure. Shipping is fast. Even returns are pretty easy, with the right e-tailers. Shopping has never been easier or more convenient for consumers.
But what about the bad guys who lay in wait? IID's Third Quarter eCrime Report for 2011 indicates that use of phishing attacks (where thieves attempt to swindle you out of your sign-in credentials and even credit card info by pretending to be a real website, or even an online bank) is down, as much as eight percent since the second quarter and 11 percent since the third quarter of last year. That's great news—except the same report says sites with malware (malicious code aimed at compromising your privacy) has increased by 89 percent since the second quarter.
Stay calm. While somewhat alarming, these stats should not keep you from shopping online. You simply need some common sense and practical advice. Follow these basic guidelines and you can shop online with confidence. Here are 11 tips for staying safe online, so you can start checking off items on that holiday shopping list.
1. Use Familiar Websites
Start at a trusted site rather than shopping with a search engine. Search results can be rigged to lead you astray, especially when you drift past the first few pages of links. If you know the site, chances are it's less likely to be a rip off. We all know Amazon.com and that it carries everything under the sun; likewise, just about every major retail outlet has an online store, from Target to Best Buy to Home Depot. Beware of misspellings or sites using a different top-level domain (.net instead of .com, for example)—those are the oldest tricks in the book. Yes, the sales on these sites might look enticing, but that's how they trick you into giving up your info.
2. Look for the Lock
Never ever, ever buy anything online using your credit card from a site that doesn't have SSL (secure sockets layer) encryption installed—at the very least. You'll know if the site has SSL because the URL for the site will start with HTTPS:// (instead of just HTTP://). An icon of a locked padlock will appear, typically in the status bar at the bottom of your web browser, or right next to the URL in the address bar. It depends on your browser.
Never, ever give anyone your credit card over email. Ever.
3. Don't Tell All
No online shopping store needs your social security number or your birthday to do business. However, if crooks get them, combined with your credit card number for purchases, they can do a lot of damage. The more they know, the easier it is to steal your identity. When possible, default to giving up the least amount of information.
4. Check Statements
Don't wait for your bill to come at the end of the month. Go online regularly during the holiday season and look at electronic statements for your credit card, debit card, and checking accounts. Make sure you don't see any fraudulent charges, even originating from sites like PayPal. (After all, there's more than one way to get to your money.)
If you do see something wrong, pick up the phone to address the matter quickly. In the case of credit cards, pay the bill only once you know all your charges are accurate. You have 30 days to notify the bank or card issuer of problems, however; after that, you might be liable for the charges anyway.

5. Inoculate Your PC
Swindlers don't just sit around waiting for you to give them data; sometimes they give you a little something extra to help things along. You need to protect against malware with regular updates to your anti-virus program. PCMag recommends Webroot SecureAnywhere Antivirus (4.5 stars, Editors' Choice, $39.95 direct), which has extras to help fight ID theft, or at the very least the free Ad-Aware Free Internet Security 9.0 (4.5 stars, Editors' Choice).
6. Use Strong Passwords
We like to beat this dead horse about making sure to utilize uncrackable passwords, but it's never more important than when banking and shopping online. Our tips for creating a unique password can come in handy during a time of year when shopping around probably means creating new accounts on all sorts of e-commerce sites.
7. Think Mobile
The National Retail Federation says that 5.7 percent of adults will use their mobile devices to do comparison shopping before making a purchase. (And 32.1 percent will comparison shop online with a computer, as well.) There's no real need to be any more nervous about shopping on a mobile device than online. The trick is to use apps provided directly by the retailers, like Amazon, Target, etc. Use the apps to find what you want and then make the purchase directly, without going to the store or the website. (For more complete information, be sure to also read our tips for shopping safely on a mobile device.)
8. Avoid Public Terminals
Hopefully we don't have to tell you it's a bad idea to use a public computer to make purchases, but we still will. If you do, just remember to log out every time you use a public terminal, even if you were just checking email.
What about using your own laptop to shop while you're out? It's one thing to hand over a credit card to get swiped at the checkout, but when you must enter the number and expiration date on a website while sitting in a public cafe, you're giving an over-the-shoulder snooper plenty of time to see the goods. At the very least, think like a gangster: Sit in the back, facing the door.
9. Privatize Your Wi-Fi
If you do decide to go out with the laptop to shop, you'll need a Wi-Fi connection. Only use the wireless if you access the Web over a virtual private network (VPN) connection. If you don't get one from your employer, you can set up a free one with AnchorFree Hotspot Shield, if you're willing to put up with the ads, or pay $4.99 a month or $44.99 a year to skip the ads. There's even an iOS app version of Hotspot Shield, but that will cost you $.99 per month or $9.99 a year after the first seven days.
By the way, now is not a good time to try out a hotspot you're unfamiliar with. Stick to known networks, even if they're free, like those found at Starbucks or Barnes & Noble stores that is powered by AT&T. Look for the network named "attwifi," then open a browser to click into the "walled garden" to get final access. You can also find free Wi-Fi at McDonalds, Panera Bread, and FedEx Office locations, not to mention libraries and local cafes.
10. Count the Cards
Gift cards are the most requested holiday gift every year, and this year will be no exception. Stick to the source when you buy one; scammers like to auction off gift cards on sites like eBay with little or no funds on them.
11. Know What's Too Good to Be True
Once again, McAfee has compiled a Twelve Scams of Christmas list, all things to be aware of while shopping. The "coupon scam" offers of a free product with purchase, in particular an iPad (a very coveted gadget at any holiday) or even holiday job offers. Many of these "offers" will come in via social media. Beware even of your friends, who might innocently forward such a thing. Be very wary even if you get a message from friend claiming he or she has been robbed, especially a friend overseas looking for money to be wire transferred, unless you absolutely can confirm it by talking to him or her personally. Skepticism in most cases can go a long way toward saving you from a stolen card number.
Global e-commerce giant Amazon has decided to set up its second largest global delivery centre outside the US in Hyderabad, which could attract a large portion of its proposed investments of $2 billion into India.



The move comes a year after the Seattle-based online marketplace firm's decision to build one of its largest Indian fulfilment centre (warehouse) over an area of 2,80,000 sq ft near Hyderabad.



The development also comes close on the heels of Apple choosing Hyderabad to set up its largest technology development centre outside the US and Google announcing to set up a huge campus in the city. A senior Telangana bureaucrat said the state government has allotted a 10-acre land to Amazon where it proposes to build 2.9 million square feet development centre to house a 13,500 member strong team. The current headcount at Amazon development centre at Hyderabad is around 1,000 across multiple offices.

Indicating a keen interest in the Indian market, Amazon currently has a 30,000 square feet area of office space rented out at ONE BKC Mumbai and a 1.2-million square feet office space leased out in Bengaluru.

"The land for the facility (at Hyderabad) is currently under a long-lease with the Government of Telangana," said Jayesh Ranjan, Telangana's IT Secretary. A senior government official said Amazon would lay the foundation stone for the proposed global delivery centre on March 30, where its senior VP David Zapolksy and vice president John Morgan are likely to attend. 
Amazon India is piloting women-only deliveries in Chennai and Kerala to create more jobs in an otherwise male-dominated field. The programme was debuted in January in Kerala and extended to Chennai on Thursday.

The women will deliver packages to offices within 2-3 km of the delivery station on two-wheelers. They will deliver around 40 packages a day in multiple trips.

"Our research has showed that a lot of women are interested to do deliveries and we are ready to break barriers as long as the customer experience is not subdued," said Samuel Thomas, director of transportation, Amazon India.

"Through this initiative, we have taken the lead to engage with women, create unique relevant job opportunities and enable them to be achievers in this field."

He said they will also manage and run dedicated delivery stations and their tasks will be similar to those of male counterparts. "We have identified the two pilot locations in Thiruvananthapuram and Chennai based on the local interest we received from the women in these cities," he said.

The company is planning to open a third station in Kochi in April. "Taking into consideration safety measures, they have a work window between 7 am to 7 pm and there is a helpline number that these associates can dial in anytime for support," said Thomas.

The e-commerce company has trained over 20 women under the project and plans to train two to three more every month. "We look for basic qualifications — whether they can ride two-wheelers and read and write English," said Divya Syam, who heads the delivery station in Thiruvananthapuram.

"We have noticed that women are more patient and dedicated when it comes to delivering goods compared with men," said Syam, who has seven delivery women under her charge.
The government is considering permitting 100% FDI in the market place format of e-commerce retailing with a view to attract more foreign investments.

The norms on foreign direct investment (FDI) in the sectors of e-commerce, and IT and ITeS are expected to be part of detailed guidelines, which would be rolled out soon by the government, sources said.

Last week, a group of senior officials from departments of DIPP, Corporate Affairs and Economic Affairs, among others, discussed these matters in great detail.

According to sources, the DIPP has suggested that 100% FDI should be allowed in "market place model of e-commerce" activities.

In such a model, the e-commerce company provides an online platform for buyers and a sellers.

At present, global e-tailer giants like Amazon and Ebay are operating online marketplaces in India while homegrown players like Flipkart and Snapdeal have foreign investments even as there are no clear FDI guidelines on various online retail models.

An e-commerce firm carries its business either through market place model or inventory based model.
Working as an IT professional in Bengaluru was getting tiresome for Meghanath Singh. He had grown up in Manipur, and during his almost two decades in Bengaluru, he had to rely on visiting relatives to provide him with home-cooked food.

That gave him an idea. He quit his job in 2014 and teamed up with two friends, Surchand Wahengbam and Ratheesh Elayat, to start an e-commerce platform that sells exclusive eco-friendly North East products, from Manipur's black rice to Nagaland's handmade shawls.

Today, their venture Giskaa has around 1,500 sellers, from all the eight states of the Northeast selling products around the world and Singh says the venture is profitable.

A number of e-commerce portals focused on products from a certain region have emerged — Kashmirbox for Kashmiri products, Jaypore for ethnic Rajasthani products, and Farsankart for Gujarati snacks. And unlike the better-known big etailers, these portals have a significant customer base outside India, and all say they are profitable.

Delhi-based Jaypore, launched in 2012 by Puneet Chawla and Shilpa Sharma, started as a premium brand for Rajasthani jewellery and handicrafts, but has since expanded to include a range of ethnic products from several regions of India. Chawla says Jaypore sees on an average around 8,000 monthly transactions, with an average bill size of Rs 4,800.

The highest selling products are crafts like Madhubani paintings of Bihar and block printing or Kalamkari paintings of Andhra Pradesh. It recently raised Rs 30 crore from venture firm Aavishkaar to expand their reach and market their brand.

While Chawla knew right from day one who Jaypore's target customers were going to be, for Farsankart, an online platform that sells farsan (fried Gujarati snacks) from vendors in Vadodara, the customers were a surprise.

"Almost 90% of our overseas customers are Gujarati but the majority of the customers in India are non-Gujarati, which is strange. I never knew farsan was popular among people who weren't Gujaratis," says founder Darshan Dhruv who started the platform in 2011.

Giskaa's Singh too realized an interesting fact about his customers. "Our customers were not the typical e-commerce crowd. They were in the age group of 45 to 50 with no obvious affinity towards the North East," he says.

May be it was helped by the fact that Giskaa includes little motifs and the history behind every particular product that is shipped. "The user gets to read why the product is famous in a particular region of the North East and the artisan who made it," says Singh.

Most have to work closely with the artisans and vendors to get them online. "We list most of the products ourselves as the artisans have little knowledge of e-commerce," says Singh.

Kashmirbox's Muheet Mehraj, having been born and brought up in Srinagar, wanted to change the ecosystem around the Kashmiri artisans who had spent years making products like pashmina shawls, carpets, and ethnic wear. Today, the platform has over 2,000 artisans who are provided logistics and supply chain support.

"The artisans also have a 10% equity in the company," he says. Half of its Indian customer base comes from tier 2-3 cities of India.


A significant chunk of all their revenues comes from international customers. Jaypore ships to over 50 countries and 25% of its revenue comes from countries like UK, Canada, and the US. Farsankart, which broke even in one year, sees 40% of its revenue coming from the US and the UK. Kashmirbox ships to 30 countries, its average ticket size is Rs 3,500 and became profitable last year.


Mehraj says building a company in an ecosystem like Kashmir was hard, made tougher by the fact that the region has poor electricity service.


"But the main challenge for a niche e-commerce site is that most products are not branded. So there is a trust issue," says Atrai Mukherjee, who faced the problem when she started MySweetStore, an online platform selling Bengali sweets, in 2014. She sold it off within a year to a Bengali sweet shop, after she relocated to Mumbai.


The other challenge is scaling the business, since they are focussed only on one region. Jaypore realized it early. Its three-member cluster development team now travels all across India looking for unique and ethnic products that can be added to Jaypore's portfolio. Farsankart is planning to go beyond Vadodara. Kashmirbox wants to expand slowly. Mehraj says it may look at Rajasthan next. 
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